Brand Identity Toolkit: Making Your Logo Work Everywhere

Logo

Horizontal Logo

The primary logo format featuring the full brand name alongside the logo mark. Ideal for website headers, business cards, and marketing materials where horizontal space is available.

Ideal Use Cases:

  • Website headers
  • Email signatures
  • Business cards
  • Marketing collateral
  • Presentations

Limitations:

  • May not scale well to very small sizes
  • Requires sufficient horizontal space

Blue

Blue evokes feelings of trust, reliability, and professionalism. It's a color often associated with technology and innovation, making it an excellent choice for Nimbus Tech. The gradient from light to dark blue suggests depth, progress, and forward-thinking.

Emotions Evoked:

Trust Reliability Professionalism Security

Common in Industries:

Technology Finance Healthcare Corporate

Black

Black conveys sophistication, authority, and timelessness. Using black for 'TECH' creates a balanced contrast with the bold blue 'NIMBUS', adding elegance and strength to the overall logo.

Emotions Evoked:

Sophistication Authority Elegance Power

Common in Industries:

Luxury Technology Finance Professional services

See How Your Logo Appears in Different Contexts

Background Color:

Logo Size:

Why This Matters:

Your logo needs to maintain its impact and legibility across various backgrounds and sizes. This demonstration shows why having different logo variations is crucial - what works on a white background might not work on dark backgrounds, and a complex logo may lose detail at smaller sizes.

Real-World Applications:

Horizontal Logo

  • Website header navigation
  • Business cards and letterheads
  • Email signatures
  • PowerPoint presentations
  • Billboard advertisements

Stacked Logo

  • Social media profile headers
  • Trade show banners
  • Product packaging
  • Company vehicles
  • Vertical signage

Icon Only

  • Website favicon
  • App icons
  • Social media profile pictures
  • Merchandise with limited space
  • Watermarks on images