Mish & Match

Mish & Match is a vibrant children’s clothing brand concept built around the joy of self-expression, fearless color, and creative freedom. With a core brand phrase, “Clash Confidently”, this concept was developed to refine playful, fashion-forward branding with a focus on bold storytelling, energetic visuals, and market appeal to modern parents seeking something beyond the ordinary.

Creative Elements

• Custom logo suite: primary wordmark using Sniglet Regular, submark, and playful graphic elements (stars, socks, flowers)
• Tagline and messaging framework: “Clash Confidently” and “Mix. Match. Imagine.”
• Seven-color palette: navy, red-orange, mustard yellow, lavender,  bright sky blue, teal green, and sand beige
• Mockups: product flat lays, packaging, mobile app, storefront, and full lookbook spread

Creative Challenge

How do you create a brand that captures the energy of childhood while maintaining a polished, retail-ready identity?

This project challenged us to blend chaos and cohesion; using clashing patterns, high-energy visuals, and playful language while ensuring the brand remained scalable, memorable, and commercially appealing. Every element, from the torn-paper textures to the mix-and-match outfit styling, was designed to celebrate individuality and confidence.

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