Empowering Personal Style Through Simplicity

Jammie Cage
Brand Identity

Project overview

Crafting a Unique Brand Identity for Strands

Design Concept and Inspiration:

In the pursuit of creating a distinctive and memorable brand identity for Strands, we focused our design direction on simplicity, uniqueness, and boldness. The client's vision was clear: a text-only logo that breaks away from convention, unconventional color choices, and the incorporation of different typefaces to achieve a harmonious yet in-your-face quality.

Key Elements:

  1. Bold Simplicity: We opted for a minimalist approach, using a fusion of creative script elements and a modern sans-serif typeface. This combination reflects Strands' commitment to both personal expression and modernity.
  2. Unconventional Colors: We embraced unconventional colors to set Strands apart from the competition, adding a touch of vibrancy to the brand's visual identity.
  3. Distinctive Brand Pattern: We created a unique brand pattern that complements the logo, ensuring consistency and recognizability across all touchpoints.

More Details


  • Dynamic Logo: The innovative logo seamlessly integrates script and sans-serif elements, symbolizing the fusion of creativity and clarity. It's a bold yet elegant representation of Strands' values.
  • Brand Guidelines: A comprehensive brand guidelines document ensures the consistent application of the brand identity across all platforms, maintaining the brand's unique and impactful presence.

Outcome and Impact:

Strands' brand identity embodies its vision of individuality, simplicity, and sophistication. The bold yet elegant logo stands out alongside major brands, projecting a sense of empowerment and personal style.

  • Memorability: The distinctive text-only logo, unconventional colors, and unique brand pattern make Strands instantly recognizable in a competitive market.
  • Empowering Personal Style: Strands' brand identity emphasizes the importance of each hair strand and the personal story of each customer, empowering them through high-quality, tailored haircare products.
  • Minimalist Impact: Strands offers a minimalist yet impactful approach to haircare, delivering products that are both effective and aesthetically pleasing.

Industry Insights:

Strands' brand identity aligns with key trends in the personal care industry:

  1. Unconventional Branding: Breaking away from conservative approaches, Strands showcases the power of unconventional branding choices.
  2. Personalized Care: Strands highlights the personal style and story of each customer, catering to the trend of personalized beauty solutions.
  3. Effective Simplicity: Strands' minimalist approach aligns with the growing demand for simplicity and effectiveness in personal care products.

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